Many people will ask us to tweet messages that don’t fit who we are, to be interviewed on topics that we may or may not understand, and to be an influence on or the face of matters we aren’t interested in. Once we have built our platform and people start to notice, we are given many new types of opportunities that can cloud our direction. As the platform grows and the audience expands, and as we become more comfortable in our position, we can then add to the house. We start out knowing exactly what we know and what we are okay with saying and to whom. Just as you need to lay the foundation before you can add the floor of a house, you need to lay the foundation of who you are before you can layer on top of it. When we begin to build a platform, we have a focus.
Instant Domain Search® is a registered trademark of Hartshorne Software, Inc.Ĥ The Four Elements of Your Personal Brandĥ Create Your Brand Message and Build Your Digital Assetsġ1 You Can Never Be a Prophet in Your Own LandĮpilogue: Your Personal Brand Needs a Growth Strategy Myers-Briggs Type Indicator® and MBTI® are registered trademarks of The Myers & Briggs Foundation. Text and illustration on this page reprinted with the permission of Science. | New York : Lorena Jones Books, |Includes bibliographical references and index.Ĭlassification: LCC HF5415.1255. Title: Platform : the art & science of personal branding / Cynthia Johnson.ĭescription: First edition. Names: Johnson, Cynthia (Marketing consultant), author. Library of Congress Cataloging-in-Publication Data Lorena Jones Books and Lorena Jones Books colophon are trademarks of Penguin Random House, LLC.
Published in the United States by Lorena Jones Books, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York.
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